Plus.Fan

Game & Video Archive

Whether it’s highlights, a post-game interview, or behind the scenes snippets from a training session, fans are increasingly demanding regular content from their favourite team, whenever and wherever they are.

Through Plus.Fan, teams of all sizes have the ability to act on this, by turning game footage and highlights into a tool for fan engagement, improved loyalty and to boost fan experience. A complete video archive combined with insider access serves all types of fans – new, casual and super fans.

What Is It?

A video library and archive is so much more than a collection of game content – a comprehensive gallery can include highlights, player interviews, discussions with team staff, on-field, training and post-game coach reviews and behind the scenes previews are just a few of the types of video that are all options.

In addition, with so much going on between game recaps, highlights and other team news, fans often lose out on the opportunity to catch up on the game they may have missed or the great highlight from a game a week ago.

Of course, the easiest source of team video is from collecting and organizing video content from games over the course of a season. The Plus.Fan Game Day playbook includes a standardized set of activities and events that can be used for content generators – think post-game coach interview, player-of-the-match and more. Essentially, Plus.Fan becomes a most valuable video asset management tool.

More Than Game Broadcasts

With complex TV and broadcast rights sometimes making the broadcasting live or streaming coverage a challenge, teams can look for alternative sources of video and media content.

For teams who need to work with those restrictions in place, pre-game and post game playbooks are critical. In addition, teams may have the opportunity to broadcast Academy or junior level teams full matches. After all, the most dedicated of fans want to know who the next stars are going to be.

Why Is It Popular With Fans?

While live matches are the lifeblood of the industry, archived content has emerged as a powerful tool to engage audiences, drive revenue, and foster a deeper connection between fans and their favorite teams.

  • An archive is available year-round and non-game day content can be generated throughout the year.
  • More connection, especially with behind-the-scenes content, available only to insiders adds to the fan experience.
  • Video content is well known to have the highest engagement and share rates of all media
  • Enables teams to attract a wider reach, to not just those going to live games
  • Impressions and activity can drive revenue and engagement.

Steps to Manage Video Archive

#2

Create Your Personality

Review the type of video that you can use to start with as a team. What are the possibilities that would work with your team?

#1

Pick A Strategy

Work with the media and social team to decide who and how often the team can generate new video content. It is important to consider what team fans are expecting and asking for.

#4

Use Mobile Tools

Leverage the mobile video tools from Plus.Fan to quickly upload, configure and publish video content in real-time direct from the field and stadium.

#3

Build The Playbook

Use the playbook templates from Plus.Fan to create a plan for general activity as well as game-day plan to ensure that the media and social teams all understand that plan.

#5

Promotion & Social Media Connection

With a consistent flow of video being added to Plus.Fan, regularly posting links, teasers and trailers on social media promoting Plus.Fan helps to engage fans and serves as additional valuable social content.

Benefits of Game & Video Archive:

  • Increased Engagement
    Fans have a reason to return to Plus.Fan, driving continuous traffic, impressions and engagement on multiple devices. 
  • Cross Platform Sharing
    Each post and unique piece of content be cross posted, used for promotional purposes and cut into separate pieces for social media. 
  • Mobile Friendly Content
    Fans are notified and invested instantly for any published content – fans attending a home game or outside of a field can experience near real-time video when published.
  • Cost & Resource Flexibility
    With rapid real-time video publishing options, media and content teams can choose how much to invest in video production (real-time low vs. highly produced and scripted).

Alternatives & Add-Ons

Each team and club should craft a strategy for their video and media production that works for their team, available resources and meets fan expectations.

Wrapping Up

Collecting a broad array of content, especially video, and making that more accessible to fans will build fan connections and loyalty. For teams who can plan, utilize a production playbook and quickly adapt a strategy for their team will attract new fans and deliver the type of experience that all fans are looking for.

Meet Plus.Fan

With Plus.Fan, managers and team staff have the flexibility to create the best experience for their fans. Learn more about the capabilities of Plus.Fan or contact us to get your team started