Using Plus.Fan
Plus.Fan For Your
Season Ticket Members
How can teams include Plus.Fan membership to their fans as an added benefit for season ticket holders?
Plus.Fan membership offers additional value to season ticket members
Attracting fans and building an audience is , but maintaining existing fans and driving more value from the best and most loyal fan groups can be just as challenging. Each season ticket renewal period is a season of high anxiety, watching ticket buying trends, monitoring buying behavior and checking in with front office staff for the latest updates.
Plus.Fan is another value-added offering to include as part of your season ticket membership. Think of Plus.Fan as additional value that you can offer your best and most invested fans. If you’re already producing content and active with the Plus.Fan service, adding more members into the site as Season Ticket holders requires no additional investment.
What’s unique about including Plus.Fan as part of the value offering is that the service keeps fans engaged during the “off-season”. While they don’t have any tickets to use or in-person events might be limited, Plus.Fan can still be active with new content and fan discussions.
How Plus.Fan can enhance your season ticket member experience and boost season ticket membership sales:
Offer Multiple Levels of Plus.Fan Membership
Because Plus.Fan has multiple levels of access and membership, you can decide to offer only a limited selection of content to season ticket members and instead offer an additional premium level of access for season ticket holders on Plus.Fan which would give them access to the entire platform.
More Value For Fans
Like premium parking, discounts at the pro-shop and team store or other benefits listed on your season ticket membership page, adding “Annual Plus.Fan subscription” is a great value to provide more value to your season ticket holders.
Boost Return Traffic and Interactions
Your best fans are the most engaged with your online presence, apps and social media. Plus.Fan offers another channel for your fans to interact with the team, consume content, engage with other fans and more. Using the Plus.Fan solution ensures that the engagement that your fans have with the content and the produced content increases over time.
In-Person & Live Experiences
Leveraging Plus.Fan to deliver live experiences and special events creates an impression of a unique VIP experience that with a limited audience participation. Using in-personal or virtual events to create, manage and execute once-in-a-lifetime experiences for fans is something they won’t ever forget. Examples of in-person events like field and stadium tours, season ticket member meetings, autograph sessions or virtual Zoom conversations with players or managers, connecting fans to special events drives loyalty.
Pre- and Post-Season Engagement
The Plus.Fan “season” never ends. Teams are encouraged to continue to tell their story during the offseason. In fact, fans are always hungry for insider information, want sneak previews of upcoming changes, new roster moves or anything else happening with the team.
VIP Preview
Season ticket holders like to feel that they are members of an exclusive club – they’re VIPs to the team. In fact, season ticket members might brag about all the benefits and perks they receive as season ticket holders. A large group of your fans are the fence sitters considering making the season ticket purchase, but wary of the expense. Plus.Fan offers membership plan, as a previous, for an insider experience for a fan considering a larger and more financially substantial investment.
With a headline like “Want more insider access, start your Plus.Fan membership now”, fans can preview insider access and become more engaged with the team with the next step being a larger ticket package.
Plus.Fan for Season Ticket Holders
UsePlus.Fan to both retain and grow your season ticket member audience. With the delivery of additional value through experiences and content those fans will have new ways to engage with the team and become more loyal.
Learn More about Plus.Fan
With Plus.Fan, managers and team staff have the flexibility to create the best experience for their fans. Learn more about the capabilities of Plus.Fan or contact us to get your team started.