In-Game Interviews
Deliver an insider experience for your fans with exclusive video content at the match or anywhere around the world in real-time.
Overview
Does anything give the fan more of a sense of engagement than hearing from an athlete or coach in the middle of a game? Besides sitting on the bench – not much can beat that level of access. Creating a simple plan and strategy to shoot quick video interviews during breaks in games brings fans closer than ever to the game.
What Is It?
In-game player interviews on Plus.Fan are live or near-live, short-form video or audio clips where players or coaches answer questions or share insights during the game, typically during breaks like halftime, timeouts, or innings. Fans can view the interviews in near real time after getting notifications via the Plus.Fan mobile app or website.
Why Is It Popular With Fans?
For fans, they have a real-time connection with the game and players as an insider. They know more than the person sitting next to them or for the out-of-market fan, it serves to make them feel like they’re a part of the game from the couch or screen anywhere around the world.
For players, they have a voice to connect more directly with fans and “get known” and build familiarity with fans.
With Plus.Fan, the member is informed in real-time and gets “first-to-know” access before non-members. The “first-to-know” status is critical for members to feel like they are being treated as special and have insider access.
Steps to Manage In-Game Interviews
#2
Review The Format
Decide on how long you might have for each interview. Based on how long you have, the interview format becomes possible to plan questions and decide on how much conversation is possible.
If you’re planning to catch a player right off the field, a single question or two may be all you can expect to get in. Creating a list of potential questions ahead of time (or during the game) is a great tool to ensure the best questions are asked.
#1
Pick A Manager
Decide who from the team staff will be conducting the interview. For the best results, try to keep the staff consistent and find someone that is familiar with most of the fans. With Plus.Fan, you can create the action and assign it directly to a staff member to complete.
#4
Select & Schedule
A player or coach in the heat of the game isn’t going to want to be surprised; so make sure you give as much notice as possible, so they feel prepared to provide a response. For a player, having a coach or general manager announce
#3
Where & When
Figure out the logistics – time and place – to conduct the interview, consider all the options and consider how busy the location is (or loud) and the lighting during the time when you would be shooting. Nothing is worse than a great video that no one can hear or see.
#6
Fans Get Notified
Notifications will go out in real-time to any fan subscribed, or with the mobile app installed. Remember that fans all over the world get notifications as well as fans sitting in the stands.
#5
Upload to Plus.Fan with Quick Clips
The process to get the video interview posted is simple and straight forward with Quick Clips on Plus.Fan. Thumbnail image and post are automatically generated.
Benefits of In-Game Interviews:
Player Connection
Any time you’re sharing the thoughts and feelings of a player or coach directly with fans, you’re helping to build connection and loyalty.
Real-Time Content
Engage with fans during down time at the match sitting in the stadium or in the stands gives an insider perspective and keeps fans engaged. For out-of-market fans, they’re following on TV or wherever they are located as the match is happening.
Simple With A Plan
Teams are able to multiply their effort with more gameday video interview content by planning ahead of time. Each video requires little to no editing and can multiply the game-day content a team is producing already for other channels.
Something Else To Try...
Want to do player interviews, but add a unique personality, have the player run the interview! Ask the player to grab a phone or mobile device and create the interview on their own. Most players are willing to work with the team to directly upload to the platform.
Wrapping Up
Recording and publishing in-game player interviews gives teams a unique way to build connections with fans. The content can be published in real-time and serves to enhance the in-seat / in-game experience for local fans sitting in the stands as well as out of market fans who can’t attend.
Plus.Fan makes the publishing process simple, but also draws fans into the team channel with notifications and alerts of new content.
Meet Plus.Fan
With Plus.Fan, managers and team staff have the flexibility to create the best experience for their fans. Learn more about the capabilities of Plus.Fan or contact us to get your team started.