Fan Experience Platform: Defined

So, what is a fan experience platform?

You’ve probably heard the term a lot, but what exactly does “fan experience platform” mean and what are the platforms designed to help teams build their fan audiences. 

A Fan Experience Platform (FEP) is an integrated digital solution designed to create and enhance the engagement interactions between fans and sports teams across all touchpoints – online and offline. Most importantly, the platform connects fans and teams in and out of the stadium.

With fans asking for more from their favorite teams, the experience platform helps to build more engagement and connection for the fan while helping the team to add more revenue, improve loyalty and gain more insight into their audience. 

Key Capabilities:

1. Personalized Engagement
   Offer a set of features that allow teams  to connect content, promotions and messaging to specific fan groups. Download our ebook about fan segments and groups for more insight into creating for a specific audience.
   
   When fans get the kind of personalized attention they’re asking for – they come away from interaction with a more personal and meaningful connection to the team.
   
   
2. Omnichannel Fan Journey
   The fan experience platform connects digital and physical touchpoints, integrating mobile apps, websites, social media, email, ticketing, concessions, and merchandise into a cohesive, seamless fan experience.
   
   For many teams, a significant percentage of their fans within each fan segment does not attend matches and games in person, so teams have to offer VIP experiences to fans they may never meet in person.
   
   
3. In-Venue Enhancements
   For fans attending a game live, the fan experience platform delivers additional value to give more to the fan. Think video in real-time (locker room, sideline interviews) or unique offers and promotions (members-only discount at concessions) and more.

The goal of the real-time content delivery is keeping the fan engaged during downtime (pre-game, post-game, halftime) while at their seat.

1. Data & Analytics
   The fan experience platform generates its own data through interactions, views and engagement as well as tailors experiences and segments based on the data from external sources. The combination of data sources connected to fan profiles allows for actionable insights into fan behaviors, preferences and patterns.
   
   
2. Revenue Optimization
   By driving deeper fan engagement, platforms help boost ticket sales, merchandise, concessions, and present opportunities for additional corporate sponsorship.
   
   Directly, offering fan experience membership subscriptions through the platform provides most teams with a new recurring revenue channel. Allowing for monetization of out-of-market fans that rarely contribute revenue to their favorite teams.
   
   
3. Sponsor Integration
   With more targeted and measurable fan interactions, sponsors can activate in smarter ways — such as branded experiences, offers, or content — with clearer data on impact.
   
   

Strategic Value for Sports Teams:

For executives and management, a Fan Experience Platform builds fan engagement, drives loyalty and creates additional team revenues. 

It transforms passive attendees into passionate brand advocates and allows teams to monetize fan relationships more effectively. In an era where competition for attention is fierce and digital expectations are high, investing in a FEP is key to remaining relevant, competitive, and connected with the next generation of fans.

Discover more of the features available in the Plus.Fan Fan Experience platform