Fan Clubs for Kids on Plus.Fan
A kids’ fan club is more than just a marketing tool—it’s a strategic investment in the future of the team. By building loyalty, expanding community engagement, and creating lasting memories for young fans, teams can ensure their long-term success and continued connection to fans of all ages. A kids’ fan club not only fosters the next generation of supporters but strengthens the bond between the team and its local community.
As teams continue to look for new ways to grow their fan base and increase engagement, building a fan club for kids should be a top priority. (For more… Read “The 8 Reasons why you should offer a kids club membership program on Plus.Fan“)
Connecting the kids club membership with Plus.Fan provides teams with the opportunity to build the fan audience, connect with fans of all types and offers the potential for added revenue.
Why are teams struggling to manage and create fan clubs?
All teams are ready to prioritize new fan engagement, increased revenue and more benefits to their fans, but launching and promoting a kids fan club is challenging for teams.
Resources
With limited staff and financial resources, finding time in the day or funds in the budget to build a program is difficult. Teams are forced to leverage technologies that aren’t necessarily fit for managing a membership platform or are services they’re already using.
Management & Technology
The billing and management of membership and subscription are always a challenge to run for any organization or team. Finding the right software and service solution can take time and is often built for other types of businesses – managing membership and subscription for a sports club wasn’t the intended solution.
The service provider a team is working with may simply not understand the challenges a team has in managing and promoting a membership program.
Unique Offering
With most kids clubs being a free or very low cost program, teams are reluctant to make significant investments in a consistent kids club offer.
Where Plus.Fan Helps?
For teams challenged with launching and maintaining a kids membership and fan club program, Plus.Fan helps to sell and manage the offering.
- Resources & Management
Plus.Fan integrates the kids club offering into a single membership platform. All memberships are hosted, managed and run from a single service at low cost with no additional charges or service fees for management. - Technology
The Plus.Fan platform is built to manage subscription and membership products for teams. The process to get up and running with a rapid onboard is simple and straight-forward. Finally, the Plus.Fan team provides all of the support and training that a team staff needs to get going.
Beyond technical support, Plus.Fan teams have access to the playbook – a set of tools designed to make content publishing painless with automated generation, management and collaboration tools and more. - Flexibility
Each club wants to create a unique and customized membership offering for all their fans – including kids. From unique insider content and player interviews to discounts and invitations to members-only events, teams offer the membership benefits that work for their resources while also enticing fans.
Creating A Program on Plus.Fan
- Create the membership offer in Plus.Fan
Select term, pricing (if any), club name and membership terms (how long does the membership last, etc.) - Create landing page on Plus.Fan
On Plus.Fan, each club can have it’s own unique landing page. Perfect for us in marketing, email campaigns, social media posts and more. Many teams have postcards with QR codes available during game days. - Import Members
Already have a club? You can import your existing members into Plus.Fan directly. Simple spreadsheet upload and then each adult responsible party will receive an invitation email to complete the new account process. - Integrate into existing marketing
Add shout-outs to your new kids club in running marketing campaigns, add links to the website or opt-ins as part of the new account creation process. Plus.Fan has also had teams create “Sign Up” booths at local events to encourage new members to join. - Send out invitations
When you’re all ready to go, trigger the club membership invitations to go out in Plus.Fan and launch the promotion on other web sites and properties. Press releases, social media launch posts and other announcements are a great way to bring attention to the new offering.
Types of Fan Experiences Powered By Plus.Fan
Kids Only Experience
With Plus.Fan you are able to segment content and events to a specific audience. The segmentation means that you can decide to offer content and events only to the members of the kids club.
Kids Clubs Only Events
Private, members-only events, from mascot meet-and-greets to player interactions or pre-game on field events. There are countless ways to make local, in-market, members feel more connected to the team.
Discounts – Team Store
Special offers for merchandise and gear at the team store. Everyone loves a deal, especially parents with growing kids that need to update their team swag often.
Offers from Sponsors
If you’re already working with a local business or organization as a sponsor, consider taking the relationship further and offering a specific promotion or special offer from that business to your club members.
Wrapping Up
Running a kids club membership program on Plus.Fan gives sports teams a powerful way to build lifelong fandom by engaging their youngest supporters in a safe, interactive, and branded environment. It allows teams to create exclusive digital and in-person experiences—like events, rewards, and behind-the-scenes content—that keep kids excited and connected year-round, not just on game days. Parents appreciate the secure platform and easy access to team updates, while the club helps grow future ticket buyers, merchandise customers, and loyal fans. By starting that relationship early, a kids club on Plus.Fan turns young fans into lifelong supporters, strengthening both community ties and long-term revenue.
For more insight into why you should want to offer a kids club membership with Plus.Fan – read “The 8 Reasons why you should offer a kids club membership program on Plus.Fan“
Learn More about Plus.Fan
With Plus.Fan, managers and team staff have the flexibility to create the best experience for their fans. Learn more about the capabilities of Plus.Fan or contact us to get your team started.