Why Players Will Want to Contribute To Plus.Fan

Let’s face it most teams, no matter the level, struggle with media resources, content creation and generating stories across social media. (See our Top 10 list for ideas on what content and experience fans are asking for)

Instead of hiring new content creators, many teams and clubs on Plus.Fan have found that utilizing players and athletes to generate content and actively participate in telling the team story can serve that content generation need.

Featuring easy-to-use content publishing toolkits and content management tools to ensure that any player-created content is easy to create and properly reviewed before going live.

Why Players Should be Contributing?

Easy-to-use publishing and content tools make it easy for players to publish on Plus.Fan. Integration into their existing social media channels and accounts is simple. So, for teams speaking with players about adding their voice to Plus.Fan, let’s look at the benefit to the player:

Generates More Social Content:
Anyone publishing on social media is looking for more consistency and with the ability to share Plus.Fan stories, content and video to social media, players can increase their publishing volume without more time investment required.

Build a Personal Brand:
Social media helps players shape how they are perceived, showcasing their personality, values, and story beyond the game or field. Athletes can build a longer story arch with more options for publishing.

Engage with Fans:
Working with team staff, Plus.Fan It offers a direct way to interact with supporters, creating loyalty and deeper connections. Of course, as publishing volume increases, new fans are drawn to the personal social media accounts as well.

Add More Followers:
Cross-posting between social media and Plus.Fan attracts new fans to both the team and player personal accounts. The activity generated at either channel helps to grow all. In addition, many teams cross post Plus.Fan content, as sneak previews, short clips or insider-only content to social media. 

Out of Market Fans:
Get introduced to fans who have never seen the player and athlete in person. For some teams, out of market fans who can’t attend a match, make up a significant portion of a teams audience. Players can add new followers to their personal accounts while contributing to the team on Plus.Fan. Unique fan types and segments have their own set of expectations and requests from a team. In many cases, a player contributing to the team can meet the needs of multiple groups.

Attract Sponsorships:
Brands look for players with strong online presence and engagement, as it expands their marketing reach. Brands who have existing relationships with the team are more likely to engage individually or create new deals with athletes that meet their marketing requirements especially if the fans they’re marketing to have some familiarity with the athlete.