Sneak Previews
Your best fans want a chance to know what’s going on before anyone else. From roster announcements, changes at the stadium, moves in the front office and more – teams use Plus.Fan to give their members an early preview of the latest news. This is more than content—it’s a connection.
What Is It?
Being a fan is about something more than wins and losses – it’s about feeling a part of something bigger.
Using Plus.Fan to give your best fans insider news and announcements before the rest of the public helps to build that bigger relationship. Fans appreciate the opportunity to feel included before the rest of the world.
Plus.Fan teams have used insider posts to announce new stadium plans (including showing the blueprints), player signings, previews of the latest season kit and jerseys and so much more.
Timely and authentic content keeps fans connected when it matters most.
Why Is It Popular With Fans?
- Minimal Level of Effort
With most teams struggling with resource and technology constraints, publishing news for members-only, often requires no extra work. In fact, the team would already be publishing the content, the sneak preview just means publishing it a little earlier.
- Promote Membership
While full members will have complete access to the content, use intelligent marketing and social media posts to attract new members. Posting like “Insider Members learned earlier today”… or “Become A Member and you will get early access like today’s announcement about…” - Fans Love It
Your best fans love getting insider information before the rest of the fan community or news channels. Timely insider content has the highest level of fan engagement when compared to other types of content on Plus.Fan.
Steps to Set Up a Sneak Preview
#2
Publish Configuration
Use the draft and schedule publication options to select the perfect date for your announcement to go live. When the announcement is auto-published, the notifications will also be sent out to your members as well.
#1
Create the Content
Whether you’re creating a video to make your announcement or scheduling a members-only event. Your first step is simple – create the post and content.
#4
Measure Engagement
Review fan engagement with content to help inform future experiences, ensuring every interaction resonates.
#3
Publicize The Post
Promote the announcement – use social media and online publishing channels to promote that there is a special type of membership that will allow members to know before anyone else.
#5
Make It Public
Post Follow Ups or adjust sharing configuration. Many teams will open up the viewing to a larger audience after a certain period of time. For example, keeping a post members only for the first week before more broadly publishing.
Benefits of Hosting Sneak Previews:
Fans Feel Special
No matter the stage in life – everyone wants to feel like they’re on the inside. They know something that someone else doesn’t, or before they do.
Being A Member Has Value
The team is going to publish the news or make the announcement anyway so creating a “Preview” doesn’t take any additional effort and shows to the fan member that there is extra value in subscribing.
Building Engagement
When your fans are constantly on the lookout for the latest insider news alerts and announcements posted by your team on Plus.Fan – you’re winning!
Social Impact
For the smaller number of fans who are members they are likely to share the news on social media if they feel that they are “leaking” something to the rest of the community.
Alternatives & Add-Ons
Alternatives and Add-ons:
Team staff should review a strategy for driving as much value as possible out of all news and announcements.
- Pre-Website Posts
If the team regularly posts certain topics on the website (coach discussion, game or weekly recaps, etc.) use Plus.Fan to post each of those and give early access to the members before posting to the broader web and social channels. - Video Snapshots
Sneak Preview content doesn’t have to be events or content posts, creating private video accessible only to members is also possible. Using public services like YouTube or using the private options in Plus.Fan to post video that only designated members can access is a winning strategy. - Use Subscription Types
Access doesn’t have to be an all-or-none strategy – with Plus.Fan you can select certain groups that have access before others. Some teams have found it beneficial to give early access to content to certain groups (monthly paid users, season ticket holders, etc. ) while others in Plus.Fan (monthly free users, etc.) have a longer wait period for access.
Wrapping Up
Drive fan engagement by implementing a strategy of publishing insider content with Plus.Fan. The members will love the feeling of knowing important information and news before anyone else.
Meet Plus.Fan
With Plus.Fan, managers and team staff have the flexibility to create the best experience for their fans. Learn more about the capabilities of Plus.Fan or contact us to get your team started.